– Strengthens lineup with two new low-irritation, high-efficacy brightening products, preparing to enter QOO10 and Amazon this year
[COS’IN Korea, Reporter Han Ji-won] As Brightening becomes a hot topic in the beauty industry this summer vacation season, Platinumbridge Co., Ltd.’s lifestyle beauty brand ‘Equlib’ is gaining attention for its brightening products that improve dark spots without irritating the skin.
Equlib, with its motto of “the beauty of balance,” made its name known with ‘Eau Briller Pad,’ also known as the “Essential Toner Pads for Bride-to-Bes.” It became a word-of-mouth “must-have basic item” among Cheongdam-dong beauty shop designers and was used by famous influencers, emerging as the next-generation global K-beauty brand.
This summer, in particular, they caught the eye by unveiling two new products, ‘Eau Briller Gel Masque’ and ‘Eau Briller Concentré.’ Both products received a 0.00 irritation rating and contain twice the amount of the patented melanin production inhibiting ingredient allowed for claims.
‘Eau Briller Gel Masque’ contains 10,000ppm of the patented ingredient Melazero® V2, which improves pores, removes freckles, and improves pigmentation. It features three-dimensional contours that conform to the curves of the face, allowing for use without lifting.
‘Eau Briller Concentré’ is a moist ampoule-type product used immediately after toner in the skincare routine, containing 3% of the patented brightening ingredient Neurolight 61G. Its effectiveness in improving freckles and pores has been proven through a total of nine human application tests.
In addition, Equlib has various product lines such as the ‘Eau Briller’ collection, ‘Eau Calm’ collection, ‘Le Noir’ collection, and ‘Memoire’ collection.
Link 1: https://global.musinsa.com/us/brands/equlib?page=1&sortCode=NEW
Link 2: https://www.qoo10.jp/shop/equlib
Company Name : Platinumbridge Co., Ltd.
Name: Ayeong Lee
Email: irene.lee@platinumbridge.co.kr
Address: 2F, 20 Yeoksamro9gil, Gangnam-gu, Seoul, Republic of Korea
Phone : +821037779963
City : Seoul
Website: https://equlib.com
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Funds Economy journalist was involved in the writing and production of this article.